50.971(1)On or after April 1, 2024, a brand owner shall, on request, provide to each retailer of its beverage containers educational and consumer material that informs consumers with respect to
(a)
the brand owner’s beverage containers stewardship plan,
(b)
access to return facilities, and
(c)
the environmental and economic benefits of participating in the beverage containers stewardship program.
50.971(2)A brand owner shall not release any educational and consumer material referred to in subsection (1) unless the material has been submitted to the Board at least one month before its intended release.
50.971(3)Subsection (2) applies with the necessary modifications to any changes proposed to be made to the information supplied in the material referred to in subsection (1).