59(1)Where a registered dealer, with the intention of effecting a trade in a security with any person other than another registered dealer, issues, publishes or sends a circular, pamphlet, advertisement, letter or other publication and proposes to act in the trade as a principal, the registered dealer shall so state in the circular, pamphlet, advertisement, letter or other publication or otherwise in writing before entering into a contract for the sale or purchase of the security and before accepting payment or receiving any security or other consideration under or in anticipation of the contract.