50.66(1)Subject to subsection (2), a brand owner or a retailer, on behalf of a brand owner, may recover from the consumer costs associated with implementing or operating a packaging and paper products stewardship plan, or costs associated with supplying material under section 50.65.

50.66(2)A brand owner or a retailer who recovers costs under subsection (1) shall integrate those costs

50.66(3)A brand owner or a retailer is not prohibited from informing the public that the price of products that contain or include packaging or paper includes costs recovered under subsection (1) and communicating those costs to the public.