(a) the promotion, control and regulation within the regulated area of the marketing of the regulated product;

(b) the promotion, control and regulation within the regulated area of the production of the regulated product;

(c) the promotion of the consumption and use of the regulated product; and

(d) research activities pertaining to the regulated product.

(a) through communications, advocacy, liaison, research and education, to represent beef cattle producers to government, other sectors of the beef cattle industry, consumers and the public with respect to all matters concerning the production and marketing of the regulated product; and

(b) to encourage the development of efficient and competitive practices within the industry.

(a) to regulate the manner in which the regulated product may be marketed or produced and marketed;

(a.1) to require any and all persons before commencing or continuing in the marketing or the production and marketing of the regulated product to register with and obtain licences from the Board, and to prohibit any person from marketing or producing and marketing the regulated product without a licence;

(a.2) to fix and collect periodic licence fees or charges for services rendered by the Board from any and all persons marketing or producing and marketing the regulated product, and for this purpose to classify such persons into groups, and fix the licence fees and charges or either of them payable by the members of the different groups in different amounts, and to recover any such licence fees and charges or either of them in any court of competent jurisdiction;

(b) to suspend or cancel a licence for violation of any provision of the Act, the Plan, a regulation or any order of the Board and to reinstate a licence that has been suspended or cancelled;

(c) to use, in carrying out the purposes of the Plan and paying the expenses of the Board, any money received by the Board;

(d) to require any person who receives the regulated product to deduct from the money payable for the regulated product any licence fee or charge referred to in paragraph (a) that is payable to the Board by the person marketing or producing and marketing the regulated product received and to forward that licence fee or charge to the Board or its agent designated for that purpose;

(e) to undertake and assist in the promotion of the consumption and use of the regulated product, the improvement of the quality and variety of the regulated product and the publication of information in relation to the regulated product;

(f) to undertake or to engage other persons to conduct research activities with respect to, and advertise and promote in any other manner, the regulated product;

(g) to cooperate with any Canadian Board or Provincial Board to regulate the marketing of the regulated product of the Province and to act conjointly with the Canadian Board or Provincial Board for such purposes;

(h) to make such orders as are considered by the Board necessary or advisable to regulate effectively the marketing or the production and marketing of the regulated product or to exercise any power vested in the Board; and

(i) the powers of a corporation under the Business Corporations Act and, subject to the Act, in the exercise of such powers the members of the Board shall be deemed to be its shareholders and directors.